Guided by curiosity, creativity, and care, we seek to make fragrances that invite discovery, personal expression, and moments of enchantment.
Our Values
Enchantment
We believe in capturing and creating moments of beauty, awe, and wonder through fragrance.
Humility
We craft fragrances with skill and inspiration—but that is only the beginning. Our fragrances are only truly complete when they become part of our customers' lived experiences.
Respect and Responsibility
We recognize that every place has its own history, heritage, and traditions deserving of respect. We seek to understand their significance and exercise care in how we draw inspiration from the world around us.
Empowerment
We believe fragrance can help us connect with the confidence, calm, or inspiration we seek in a given moment and enrich our personal expression.
Authenticity
We believe fragrance can invite self-discovery and a deeper appreciation of what makes us who we are.
Gratitude
Our gratitude extends to the natural world, with its extraordinary beauty and diversity, and to the farmers, harvesters, distillers, and artisans whose knowledge, dedication, and labour make perfumery possible.
Craftsmanship
We believe craftsmanship lies in the patient exploration, experimentation, and refinement that bring a creative idea to life.
Attentiveness to Materials
Every aromatic material has its own beauty and character. We approach each with curiosity and care, seeking to reveal its most compelling qualities.
Sustainability
We approach the sustainability of our fragrances as an ongoing responsibility, making thoughtful choices in sourcing, formulation, and packaging with consideration for their environmental impact.
Our Values in Practice
What does enchantment mean in your work?
Enchantment need not arise from extraordinary events. Sometimes, an unexpected scent can change how we experience an ordinary moment, awaken a memory, or invite us to notice something beautiful that might otherwise have escaped our attention.
How can fragrance contribute to empowerment and self-discovery?
Choosing a fragrance can be a way of expressing ourselves or setting an intention for how we wish to feel. Some people reach for a familiar scent that brings comfort, while others choose one that evokes confidence or calm. The memories, emotions, and personal associations awakened by scent can also offer glimpses into what matters to us and how we see ourselves.
How does the rich history of perfumery influence your work?
Perfumery is both an art and a science, shaped by centuries of discovery, experimentation, and craftsmanship. Our work builds upon the knowledge of generations of perfumers, scientists, and artisans, as well as the generosity of teachers, mentors, and peers who have shared their expertise and continue to inspire us.
How do you approach responsibility, respect, and reconciliation in your work?
AtmoViva is based on Prince Edward Island, which forms part of Mi'kma'ki, the ancestral and unceded territory of the Mi'kmaq.
The landscapes that inspire some of our work are inseparable from the history, enduring presence and stewardship of the Mi’kmaq. We acknowledge this as a responsibility that informs our practice.
In our work, we avoid using names, stories, or symbols that are not ours to use.
We recognize reconciliation as an ongoing responsibility that calls for learning, listening, and accountability. We have much to learn, remain open to correction, and understand that our practices must evolve as our understanding deepens.